How Right-Wing Dominates Social Media

By Leo Gura - April 6, 2025

Media Matters did an analysis of how right-wing ideology dominates social media. The situation is bad. This is one of the major reasons Trump won the election, because hundreds of millions of people are slowly getting poisoned by right-wing ideology across social media is subtle, imperceptible ways.

Here’s their graphic showing the situation:

(click to enlarge)

right-wing-media-01

Read the article:

Media Matters Article

There’s an even deeper analysis to be had here. Why is right-wing media so much more popular than left-wing media? Because it’s a lower stage of development which makes it more accessible to more people. Stage Green media cannot compete with Stage Blue and Orange media. Green will be less popular and make less money for several profound reasons.

  1. A relatively small percentage of humans have reached stage Green.
  2. Most of mankind misunderstands and demonizes the stage Green worldview. Green is much easier to demonize simply because it requires higher development and education to understand. So demonizing Green is a profit-making industry all in itself. There are billions of dollars to make just demonizing Green for a living. Just ask Jordan Peterson, Ben Shapiro, Tim Pool.
  3. Stage Green is not an effective survival strategy in most parts of the country or world.
  4. Stage Green cannot be used to make boatloads of money like stage Blue and Orange can. Blue and Orange media is often funded by billionaire donors who profit from conservative policies and inaction on stuff like climate change, regulation, higher taxes. A lot of right-wing media has huge marketing budgets from rich donors with economic motives. Advocating for genuine equality, human rights, and economic fairness is not profitable. That which isn’t profitable isn’t marketable.
  5. Stage Green is relatively individualistic while stage Blue is highly conformist and dogmatic, making it easier to peddle simple narratives to them. Green is also conformist, but not as conformist as Blue. It is objectively harder to hold together a Green coalition than a Blue coalition. Green coalitions turn into circular firing squads. Blue coalitions rally behind a single strong-man. This is why Trump has such unified support on the right while leftist candidate support is fractured. Far leftists hate Biden and Kamala more than Trump.
  6. Lower stages are easier to market and present as simplistic talking points and clips. It’s hard to get millions of views on a serious policy discussion about complex economic issues. It’s easy to clip and market a simplistic narrative like: socialists & gays evil, trans & terrorists demonic.
  7. It’s easier to make right-wing ideology and lower stages of development casual and normie-friendly. Serious complex political analysis does not lend itself well to comedy and entertainment podcasts. Trolling your ideological opponents automatically favors lower stage worldviews because higher stages are above trolling. But social media is all about trolling, rage-bait, demonizing, scapegoating, gaslighting, shit-slinging, and viral gotcha moments. Speaking in memes benefits lower stages because intelligent things cannot be conveyed effectively in memes.
  8. Left-wing shows require a more educated audience, which is always rarer than an uneducated audience. An uneducated audience is also more profitable because they will buy anything you sell them. Higher intelligence is less consumer-capitalism friendly. You can’t convince a highly intelligent mind to buy useless nonsense. Group-thinking fools are ideal for capitalism. Capitalism thrives on milking fools.
  9. The higher the perspective, the more it goes against the grain of culture, which requires changing closed minds. Changing closed minds is nearly impossible. Right-wing ideology appeals to closed minds, which is 10x easier than opening minds. It is much easier to deceive than to convince a mind it’s been deceived.
  10. It’s much easier to peddle fantasies and falsehoods than truth. Fantasy is comforting, truth is painful. Fantasy is fun and exciting, truth is frustrating and inconvenient. Fantasy attracts viewers, truth repels them.

Despite what the right-wing says, they are the status quo. Right-wing is always about returning to the status quo. Which is why they have a much easier time with popular media. There is a direct inverse relationship between popularity and intelligence. High intelligence cannot be mainstream since too few have it and it is so difficult to cultivate, and low intelligence cannot understand nor appreciate high intelligence.

Click Here to see ALL of Leo's juicy insights.